In the stunning landscapes of Iceland, where agriculture thrives amid breathtaking beauty, a team of highly skilled AI (Artificial Insemination) technicians works tirelessly to ensure the timely and precise insemination of cattle. These technicians, operating with expertise and autonomy, manage the entire process—from order intake and planning to delivery and documentation—ensuring farmers receive top-tier service and optimal results.
A little over a year ago, Iceland’s AI service providers recognized the need for transformation. The traditional method of farmers placing orders via voice calls to technicians’ phones was outdated and inefficient and needed to change. It was time to evolve. The goal was clear: integrate ordering, delivery, and documentation into a unified digital system to save time, enhance quality, and streamline operations. According to Guðmundur Jóhannesson, Dairy Team leader at RML – Iceland’s Agricultural Advisory Center, this transformation was driven by the pursuit of greater efficiency, simplicity, and improved customer experience. They sought a digital tool that could seamlessly support these objectives.
Mtech is a company with over two decades of experience delivering digital solutions for cattle farmers, particularly in Finland. Mtech was tasked with creating a solution that would help the Icelandic team meet their ambitious goals. Fortunately, Mtech brought deep expertise, both in digital technology and in the specific needs of the artificial insemination delivery process—an intricate, time-sensitive operation that runs 365 days a year. Timing is everything, as cows have a narrow fertility window, and ensuring service delivery at just the right moment is critical.
Thanks to Mtech’s strong foundation in this domain provided an excellent starting point. With this knowledge, we designed and developed a Mtech Core System solution that streamlined and simplified the entire process, resulting in a highly efficient and reliable product.
After development, customization, and integration with Iceland’s central databases—covering animal records, bull information, semen storage, and more—the system was ready for deployment. The Icelandic AI technicians embraced the app with ease, and it has revolutionized their workflows. Farmers now enjoy a seamless ordering process, while AI technicians can plan and optimize their routes more effectively. Additionally, the documentation of completed tasks has become far more streamlined, reducing administrative burdens.
Guðmundur Jóhannesson is thrilled with the successful rollout of the solution. The feedback from farmers has been overwhelmingly positive, particularly regarding the convenience of ordering services and receiving real-time notifications of technician arrival times. The solution has not only improved operational efficiency but also significantly enhanced customer satisfaction.